Dilts Strategy Group


SFM™ Leadership Team

The SFM™ Leadership Team is a group of SFM™ Co-Facilitators and Ambassadors personally trained by Robert Dilts. They come from a variety of countries and fields and have extensive experience in coaching, consultancy and entrepreneurship.


Colette Normandeau



Colette Normandeau is a master trainer and certified NLP coach. With 16 years of experience as a trainer, lecturer, consultant and coach in Quebec and internationally, Colette founded L'essentiel in the hope of sharing her passion for being, life, and humanist evolution. Since 2001, Colette has trained and coached thousands of entrepreneurs, leaders and corporate teams locally and internationally. She is the author of a book entitled E.T.R.E. Self-Coaching and Self Awareness Guide.

L'essentiel is a humanistic NLP and SFM™ training school founded in 2015. The school is dedicated to the development of life, business and executive coaches, authentic entrepreneurs, heart-based managers and conscious leaders who strive to make a positive difference in their lives, the lives of others and the world. Based in Quebec City (Canada), L’essentiel offers its services throughout French-speaking countries such as Morocco, Senegal and France.


Jean François Thiriet



Jean François Thiriet is one of the seven SFM2 Collective Intelligence trainers and facilitators in the world. He wrote the first book in French on Mastermind Groups. Originally from a Nursing Background, Jean François has been bringing Care to the top levels of organizations through research on happiness, quality of life and performance, which gave birth to 3 books on Happiness at Work, Gratitude and Conflict Resolution.

Today, Jean François sees SFM™ and its tools as the best way to awaken this vision in leaders through Mastermind groups, SFM™ Executive Coaching, and Keynotes.

1999 Nurse and Chief Nurse at Besançon Centram Hospital, France
2005 Collective Intelligence Facilitator, Executive Coach and Organizational Mediator
2010 Heartmath One on One Coach
2016 Member of SFM™ Leadership Team
Other Author of 4 books

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Elisabeth Falcone



Elisabeth Falcone is a trainer, consultant, coach and facilitator. Her passion: to create bridges between individuals and between peoples. Her mission: to help groups and individuals to access the best of themselves, to boost their performance and fulfill their calling. She is the founder of La Différence RH, a network of consultants, coaches and trainers

Elisabeth started her career as a management controller in national organizations, which allowed her to understand the way organizations function. Always passionate about the humanities and social sciences and about neuroscience, she became involved very early in sectors concerned with diversity - intercultural, parity, generational equity, disability.


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